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The Website Unpacked directory

Website inspiration.
For your industry.

Compare the decisions behind real business websites—not just their opening screenshots.

Start with a business similar to yours, then compare a neighboring field. A hotel can teach a restaurant about reservations; an architecture practice can show a landscaper how to organize project evidence. Look for the visitor's job, the proof they need, and the next step the page makes clear.

Published guides are linked below. Search the full catalog to explore more industries and technologies.

Ready to explore

Industry design guides

Each published collection includes real screenshots, original observations, practical tradeoffs, and a source-checking process. These are editorial selections, not measured rankings.

The inspiration library

Find your industry.
Find your inspiration.

Explore website design inspiration across 2,048 industries and specialties, from accounting to zoos. Start with 31 curated collections, with real screenshots, original reviews, and practical ideas for your own website.

Showing 32 of 2048 industries

Guide ready
  1. Academic Advising
  2. Accounting20 examples
  3. Architecture21 examples
  4. Auto Repair26 examples
  5. Bakeries22 examples
  6. Banks28 examples
  7. Childcare25 examples
  8. Cleaning Companies26 examples
  9. Coffee Roasters22 examples
  10. Construction16 examples
  11. Dental Practices20 examples
  12. Electrical Contractors28 examples
  13. Fitness Studios20 examples
  14. Hair Salons21 examples
  15. Heating & Cooling29 examples
  16. Hotels20 examples
  17. Insurance13 examples
  18. Interior Design20 examples
  19. Landscaping20 examples
  20. Law Firms20 examples
  21. Moving Companies14 examples
  22. Museums17 examples
  23. Nonprofits24 examples
  24. Pest Control12 examples
  25. Photographers26 examples
  26. Plumbing18 examples
  27. Real Estate20 examples
  28. Restaurants20 examples
  29. Roofing Companies20 examples
  30. Travel Agencies21 examples
  31. Universities19 examples
  32. Veterinary Clinics25 examples

Turn references into a useful brief.

Write down the idea you want to borrow, the problem it solves, and what must be different for your own organization. Keep the original brand, photographs, and wording with their owners. Our editorial standards explain how collections are selected and how technology evidence is qualified.

Compare technology guides, try a free website tool, or discuss your own website.