Good websites.
Useful perspective.
A place to find your next idea—and understand why it works. Website Unpacked brings together real website examples, original design observations, and small tools that help you look beyond the surface.
Created and curated by Kegan Quimby, a freelance web designer and developer. This is an independent standalone project, separate from my client-services website.
Hi. I’m Kegan.
I’m a freelance web designer and developer with 15+ years of experience and 250+ clients. My work ranges from custom WordPress sites and ecommerce to web applications and AI integrations.
I work across the decisions that make a website useful: the structure of the content, the way a page guides someone through it, the editing experience behind the scenes, and the systems that keep it running. The design people see and the code they do not see are parts of the same project.
That is the perspective I bring to Website Unpacked. A homepage can look extraordinary and still leave a visitor wondering what to do next. A quiet, familiar layout can be remarkably effective when the content and navigation are clear. The interesting part is understanding those choices.
A reference library.
Not just a moodboard.
Finding an attractive screenshot is easy. Knowing what to learn from it takes a closer look. What does the opening make clear? How does the project archive work? Where does the design ask the visitor to do more work? Which ideas belong to the industry, and which depend on a particular brand or body of content?
Website Unpacked is built around those questions. Each industry guide brings real examples together with specific observations, lessons, pros and cons, and technology notes where the evidence supports them. The goal is to help you build a more useful brief, make a better design decision, or see a familiar pattern differently.
The directory is a roadmap as well as a library. Published collections cover a growing selection of industries and technologies. Other topics remain marked as planned until their examples and reviews are ready; a directory label is not a claim that an article has already been written.
For people making
website decisions.
You might be a business owner planning a redesign, a designer collecting references, a developer thinking about how a design might be built, or a marketer trying to improve a visitor journey. You do not need to work in web design to get something useful from the collection.
Start with an industry, look for a problem or pattern that resembles yours, and read the tradeoffs as carefully as the strengths. Borrow the principle rather than copying the brand, photographs, or page.
Specific observations.
Visible evidence.
“Best” is an editorial selection, not a promise that a website ranks highest, converts best, or passes an accessibility audit. A screenshot does not reveal a complete tech stack. A builder badge does not prove how much of a website was made with AI.
The editorial standards explain selection, review dates, source checking, image attribution, AI assistance, commercial relationships, and corrections. These standards describe how this independently curated publication evaluates examples and handles corrections.
If something is wrong or missing, there should be a straightforward way to raise it. Send a correction with the page URL and the detail that needs attention.